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JEI WOO
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01 SUBWAY THE FUTURE IS LONGER

How do we get Gen Z buzzed about the footlong cookie? We meet them at their favorite place: their screens. 

Young Ones One Show Gold Pencil
Young Ones One Show Merit 4X


Introducing 12:2. An aspect ratio based on the proportions of the footlong cookie.





We released a DoorDash promotion in 12:2 to bring our cookie to Gen Z hangs. Simply by putting your phones together. It won a Gold Pencil.

Case Study 




Centerfolds for print.


12:2 took over the SuperBowl. First, a pregame glitch to get people fired up.




Then, a commercial that invited viewers to a microsite.

Where they experienced 12:2 for themselves.





Next, we launched Footlong Studios, a streaming platform that caters to Gen Z attention spans.

Think LONG form content, not long-form content. With less screen time. And more screen.

And in partnership with Quentin Tarantino, his final film will be shot in 12:2. 



Finally, we created a TikTok conspiracy that Subway is buying up the Oklahoma Panhandle. AKA “Elong-gate.”


The seeds.




It went a little too well. 


With Matt Epstein, Shawn Dempewolff, Josh Speers, AJ Newcomb and Jose Hurtado.





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INFO