JEI WOO
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Freight Ent - 1010
21 PENN PLAZA

01 SUBWAY THE FUTURE IS LONGER

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How do we get Gen Z buzzed about the footlong cookie? We meet them at their favorite place: their screens. 


Introducing 12:2. An aspect ratio based on the proportions of the footlong cookie.


Launch Video





DoorDash Partnership  
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An in-app promotion to bring our cookie to Gen Z hangs. Simply by putting your phones together.


Case study 




Print
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Breaking molds and centerfolds.

Super Bowl Takeover
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First, we created a glitch in the pregame broadcast to get people fired up.




Then we broadcast a commercial that invited viewers to a microsite.

Where they could experience 12:2 for themselves.





Footlong Studios
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We launched a streaming platform in 12:2 that caters to Gen Z attention spans.

Not long-form content, but long FORM content.
With less screen time. And more screen.

And in partnership with Quentin Tarantino, his final film will be shot in 12:2. 




Social Media
“Elong-gate.” We created a 12:2 TikTok conspiracy that Subway is buying up the Oklahoma Panhandle.



The seeds.




It went a little too well. 



With Matt Epstein, Shawn Dempewolff, Josh Speers, AJ Newcomb and Jose Hurtado





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