JEI WOO copywriter creative at 5 SMS Freight Ent - 1010 21 PENN PLAZA
01 SUBWAY THE FUTURE IS LONGER
Young Ones One Show Gold Pencil Young Ones One Show Merit 4X How do we get Gen Z buzzed about the footlong cookie and showing up at Subway during late night hours? We meet them at their favorite place: their screens.
Introducing 12:2. An aspect ratio based on the proportions of the footlong cookie.
Launch Video
DoorDash Partnership
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We created an in-app promotion in 12:2 to bring our cookie to Gen Z hangs.
Super Bowl Takeover
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And we showed up on the biggest night of all.
Footlong Studios
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A streaming platform that caters to Gen Z attention spans.
Print
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Breaking molds and centerfolds.
Social Media “Elong-gate”: We spread a TikTok conspiracy that Subway is buying up the Oklahoma Panhandle.