JEI WOO
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Freight Ent - 1010
21 PENN PLAZA

01 SUBWAY THE FUTURE IS LONGER

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How do we get Gen Z buzzed about the footlong cookie? We meet them at their favorite place: their screens. 



Introducing 12:2. An aspect ratio based on the proportions of the footlong cookie.


Launch Video





DoorDash Partnership
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We created an in-app promotion in 12:2 to bring our cookie to Gen Z hangs.




Print
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Breaking molds and centerfolds.

Super Bowl Takeover
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Showed up on the biggest night of all.




Footlong Studios
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A streaming platform that caters to Gen Z attention spans.




Social Media
“Elong-gate”: a TikTok conspiracy that Subway is buying up the Oklahoma Panhandle.




Manifesto






With Matt Epstein, Shawn Dempewolff, Josh Speers, AJ Newcomb and Jose Hurtado.





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lots of heart, lots of GORE-TEX