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JEI WOO
COPYWRITER, MESSENGER
162 LBS 7 OZ
COPYWRITER, MESSENGER
162 LBS 7 OZ
02 BAND-AID HEAL YEAH
In a category crowded with fluffiness and frivolity, Band-aid stands out by championing real values, like bold living, risk-taking and grit.
What’s on the outside counts, too.
We paid tribute to your HEAL YEAH story at the spot it went down.
Some stories were too big for billboards, so we put them on socials.
Sharing the HEAL YEAH spirit through the emerging practice of Street Medicine.