copywriter creative
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Freight Ent - 1010
21 PENN PLAZA
In a category crowded with fluffiness and frivolity, Band-aid stands out by championing real values, like bold living, risk-taking and grit.
Launch Video
Packaging
It’s what’s on the outside that counts, too.
Philanthropy
We shared the spirit of HEAL YEAH through the emerging practice of Street Medicine.
OOH
We paid tribute to your HEAL YEAH story at the spot where it went down.
Social
Some stories were too big for billboards, so we put them on socials.