JEI WOO
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Freight Ent - 1010
21 PENN PLAZA



BAND-AID HEAL YEAH

Young Ones ADC Shortlist
In a category crowded with fluffiness and frivolity, Band-aid stands out by championing real values, like bold living, risk-taking and grit.



Launch Video




Print








OOH
We took people’s HEAL YEAH moments and showcased them to the world.




Social
Some stories were too big for billboards, so we put them on socials. 




Packaging
It’s what’s on the outside that counts, too.

Soclal videos to tease the release of new packaging.




Philanthropy
We shared the spirit of HEAL YEAH with those in need through the emerging practice of Street Medicine.




Manifesto




With Matt Epstein, Shawn Dempewolff, Josh Speers, AJ Newcomb and Jose Hurtado.




lots of heart, lots of GORE-TEX