JEI WOO copywriter creative at 5 SMS Freight Ent - 1010 21 PENN PLAZA
BAND-AID HEAL YEAH
Young Ones ADC Shortlist In a category crowded with fluffiness and frivolity, Band-aid stands out by championing real values, like bold living, risk-taking and grit.
Launch Video
Print
OOH
We took people’s HEAL YEAH moments and showcased them to the world.
Social
Some stories were too big for billboards, so we put them on socials.
Packaging
It’s what’s on the outside that counts, too.
Soclal videos to tease the release of new packaging.
Philanthropy
We shared the spirit of HEAL YEAH with those in need through the emerging practice of Street Medicine.