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Freight Ent - 1010
21 PENN PLAZA
In a category crowded with fluffiness and frivolity, Band-aid stands out by championing real values, like bold living, risk-taking and grit.
Launch Video
OOH
We paid tribute to your HEAL YEAH story at the spot where it went down.
Social
Some stories were too big for billboards, so we put them on socials.
Packaging
It’s what’s on the outside that counts, too.
Soclal videos to tease the release of new packaging.
Philanthropy
We shared the spirit of HEAL YEAH with those in need through the emerging practice of Street Medicine.
Manifesto